Creativity in business

You are the Director of Research & Development for a large firm that produces biomedical equipment. In order to remain competitive, you need to determine if you should redesign existing products, or scrap some product lines and develop entirely new products. Use concepts such as synectics, paradigm breakthroughs, techniques of creative problem-solving such as storyboarding, scenario writing, etc. to develop a plan for your company to remain competitive. You have much flexibility in answering this assignment. Please justify your response using your textbook, LIRN-based research, and the Internet.

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