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Written Assignment : Specific Challenges Faced by a Business in the Global Marketplace 
Please complete the following written assignment.
The purpose of the paper is to allow you to reflect on the material presented in class and in the assigned readings and apply them to the current environment of management.
In this first paper, I am asking each student in the class to complete the same assignment. For assessment purposes, this paper is designed to establish a baseline of the individual writing, analysis and critical thinking levels of each member of the class. 
The Assignment:
Develop a mini-case study of specific challenges that a major industry, business, or company (your choice) faces in the current global market place. What specific problems must the industry, business or company address and solve in order to achieve continued success?
Step I.  Briefly, describe the business, or company
Step II.  Outline specific challenges which this business/company faces
Step III.  Outline the specific problems which the industry, business, or company must solve in order to achieve success and competitive advantage?
Step IV.  Concluding thoughts
The assignment should be 600-800 words in length (2 ½ – 3 pages) and follow the specific requirements on page 2 of the syllabus.

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