1. What are the general steps taken to build an analytics model? Please provide examples.2. When building a model, how do you know if it is the correct one? Are you able to trust the model that you built in order to apply the data correctly to solve a company’s problem?Resources:Read ‘Digital Marketing 101: How Do I Build a Predictive Analytics Model’ by Bates (2015), located on the Digital Marketing Blog website.URL: https://blogs.adobe.com/digitalmarketing/analytics…https://www.the-modeling-agency.com/crisp-dm.pdfhttps://practicalanalytics.co/predictive-analytics…https://datafloq.com/read/select-prescriptive-anal…
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1. What are the general steps taken to build an analytics mo
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